What better way to celebrate 200 posts than by giving you the work of someone else? :-) I've been a fan of the writer Bob Lefsetz ever since I got on his mailing list at the recommendation of Tom T. Ball, and while I don't always agree with everything he says, he hits the mark more often than not. Today, he posted another variation of one of his big ideas -- navigating the 21st Century entertainment field -- which I wanted to share without any edits. What follows is Bob's rules on "making it" in the music biz today, but I would argue that it's also about a general creative urge and the market for that creativity. Makes me wish I had talent. Here's Bob's ten rules to remember: 1. No one is waiting for your album. 2. Social networking is not about driving momentary sales but creating a relationship. That's your new role. To be available and in touch with your audience each and every day. To be a land mine that someone can step on if they s...