Today, it has achieved object permanence, a pillar of '80s "modern rock" (soon giving way to the equally useless label "alternative rock") and a go-to soundtrack for Burger King, Hershey, and any other company looking to pillage your emotional memories for cash. But here's the nagging thing: It was never the chart-smashing hit that, through the seemingly endless revisions of "history," it has become. "I Melt With You" by the British group Modern English (4ad lovers, represent!) had two runs at the Billboard Hot 100 chart, and both times, it failed to reach the coveted Top 40. So how does it have such current currency, despite the two-time status as a failed single? Quite easy, actually: It was much-loved by a small percentage of college-aged music freaks who went on to become older marketing aces with more power and long memories, and these once-and-future-geeks felt no reservations about raiding their record collections (or the record c...